Fam trip IBTM
Mallorca Convention Bureau took part in the latest edition of IBTM world recently held in Barcelona. Mallorca’s stand was very active and received visits from MICE professionals, as well as the main tourist authorities of the island. An important international event for the projection of leading MICE destinations such as Mallorca.
After the fair, MallorcaCB organised a fam trip for international MICE agencies, that were present at IBTM, so they could get to know in situ the different options and opportunities that Mallorca has to offer and its facilities to host all kind of events. During several days the group met different suppliers, getting to know services and infrastructures that the MallorcaCB members have to offer for any event organizer.
These promotional actions are part of the MallorcaCB’s Marketing Plan, to consolidate Mallorca as the best MICE destination in the Mediterranean.