Mallorca fam trips
This October, the MallorcaCB has recently hosted two fam trips to introduce the island’s services, facilities and great values as a MICE destination that can accommodate any sort of event. Following the visit of the Spanish agencies, we went on to receive British MICE agents. In both cases, our guests were taken around to different places on the island, to see first-hand precisely what the Mallorca Convention Bureau associates have to offer to their MICE clients. They also took part in several activities that were organised specifically for them, including workshops, treasure hunts, food samplings and more.
In setting up these fam trips, we received the collaboration of the Fundació Turisme Palma 365 for the Spanish group, and enjoyed the support of the Spanish Tourism Office and the Mallorca Island Council for the British group. These types of initiatives form part of the association’s strategic plan to consolidate the island as the finest MICE destination in the Mediterranean. In fact, in the near future we plan to continue to promote the island, offering additional fam trips and taking part in MICE events around the world.