Mallorca MICE Destination

On 13 and 14 December and under the same title in Spanish, “Mallorca Destino MICE”, the Balearic Tourism Agency and Meliá International Hotels held a forum for professionals of the Meetings & Events sector at the Palma Convention Centre (Palau de Congressos).
MallorcaCB co-hosted the event and moderated one of the round-table discussions on national and international MICE destinations, providing its deep understanding of the sector after many years of experience promoting the island. Those taking part in the debate analysed the experiences of other Convention Bureaus that were present, as well as public-private cooperation, new types of events and innovative promotion strategies, among others.
Adapting to the digital era and associationism were yet other aspects discussed at Mallorca Destino MICE, where there was also a special space for networking and training for the professionals attending the conference. In a word, this forum offered an in-depth exploration of the latest trends and ideas of the MICE sector, as well as its international scope, with special emphasis on Mallorca.