BMW takes the Castillo Son Vida

A total of 250 motorbikes were available to the vendors.

At one of the most attention-grabbing events of the year, BMW Motoroad chose the Castillo Hotel Son Vida as the backdrop for the presentation of its new motorbike models. Six models that paraded on by, in front of more than 1100 vendors and dealers from as many as 70 different countries, including Korea, China, Japan and Brazil.

Hence, between 12 February and 9 March, the Castillo Son Vida became the headquarters for the exclusive use of the automobile firm. With a total of 250 motorbikes available to the vendors, the event brought special sound and colour to the island, with the exclusive seal of the BMW brand.

And to make the experience complete, BMW prepared some of the most beautiful routes in the Islands, to enable the BMW R 1200 RT, the High-End-Roadster BMW S 1000 R and the Electro Maxi Scooter C Evolution to truly shine with all their brilliance and prestige on the Balearic roads.