Lux Mallorca revolutionises the TDT concept with “Lux Mallorca 365”

The new schedule of programmes goes on the air on 21 March.

The Lux Mallorca TV channel is taking yet another step further in its commitment to offer tourism contents on the island, with the launch of “Lux Mallorca 365”, a schedule of programmes that targets the luxury tourism visitors who have come to enjoy the island of peace and tranquillity. Broadcasting will begin on 21 March.

Hence, the channel owned by the Serra Group ?which currently broadcasts 24 hours a day?will be targeting the tourists with the greatest buying power, offering them special thematic programming including topics of interest for luxury holidays 3 hours a day on the TDT channel LUX Mallorca TV, as well as unscrambled programmes for Mallorca.

Moreover, this initiative will extend to the publishing world, as the book “Mallorca 365” will be sent exclusively to the island´s most select hotels. A total of 33,000 copies will be available in more than 17,500 rooms.