Mallorca MICE Destination at Palma’s new Palau de Congressos
Palma’s new convention centre, the Palau de Congressos, was recently the chosen backdrop for the 2nd celebration of Mallorca MICE Destination, a point of encounter for professionals of the Meetings & Events sector that brought together more than 200 participants. This event was sponsored by Fundació Mallorca Turisme and Meliá Hotels International, and the Mallorca Convention Bureau collaborated by holding a fam trip, allowing a dozen different agencies to get to know Mallorca in person as a MICE destination.
This edition focused on events with social, environmental and economic impact. The programme included several round-table discussions with destinations similar to Palma that have managed to generate attraction, both nationally and internationally. Moreover, events professionals were provided with advanced training that is otherwise not available on the island, and fascinating presentations were given by leading sector experts.